Three influential factors drive the rapid development of the maternal and infant industry
As the society has increased the importance of maternal and child health, the government has launched a series of maternal and child policies. "Maternal and child health" has been included in the "Thirteenth Five-Year Health and Health Regulations"
The development indicators of the Plan have become an important part of the "Healthy China" strategy. In 2016, the second child policy was fully opened, according to statistics from the National Bureau of Statistics
It is shown that in 2019, the population of mainland China was 14.65 million, with a birth rate of 10.48%. Although the birth rate has shown a downward trend in recent years, the decline rate has dropped for three consecutive years
Low indicates that the policy of comprehensively opening up the second child has played an important role. In the population born in 2019, the proportion of = -children and above reached 59.5%, plus
The post-90s have generally reached the stage of childbearing age, and the post-00s have also joined the fertility army. The total number of births is huge and maintained at a high level. The demographic dividend is still continuing. Policies
The orientation is getting better, = the joining of the fetus family and the new force of childbearing age will promote an increase in the maternal and child market audience.
In terms of consumption level, the GDP in 2019 is 99.865 trillion yuan, an increase of 6.1% over the previous year, which is significantly higher than that in developed countries such as Europe and the United States.
The economic growth is basically synchronous, the improvement of household consumption capacity has also increased the spending power of maternal and infant consumption and services, and the consumption concept of the new-generation maternal and infant groups has changed
They pay more attention to product quality, materials and brands when they consume. The change of consumption concept makes maternal and child consumption show a high-end development trend.
It is huge and has a bright future.
Overall, "policy favorable" + "demographic dividend" + "consumption upgrade" jointly drive the growth of the mother and baby industry.
Based on the above policy advantages and market demand orientation, Guangzhou Zhenghe Exhibition Service Co., Ltd. and the World Medical Tourism Industry Alliance will be on July 9-11, 2020
The 2020 Shanghai International Maternal and Infant Health Expo was held at the Shanghai New International Expo Center. The exhibition follows the market development trend and is committed to building a communication for exhibitors
The streaming platform also provides a stand-alone service platform for moms.
Build a maternal and child health brand promotion, trade cooperation and consumption-body platform
Different from other exhibitions, this exhibition is characterized by "internationalization, high quality and omni-channel". Both BtoB and BtoC modes work together, 3 days, brand
Enterprises can not only harvest global channel orders and broaden business opportunities for brand cooperation, but also have close contact with end consumers to achieve efficient order signing and marketing mode transformation.
Transition to a new retail model, seize the opportunity in the booming mother and baby market, and help the mother and baby industry to create new profit growth points.
The exhibition covers an area of about 12,000 square meters, attended the well-known domestic and foreign medical hospitals, medical service institutions, postpartum repair equipment manufacturers, nationwide chain nursing services
There are more than 200 institutions, manufacturers / distributors of maternal and child health care products, and manufacturers / distributors of maternal and infant nutrition and health foods.
Channel audience, (prospective) pregnant women, parenting families, individual buyers and professional buyers are nearly 10,000. Exhibitors and visitors cover China, the United States, Thailand, Cambodia,
Russia, Taiwan, Hong Kong and other places to create-Liuli international maternal and child brand exhibition.